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3D Visualization for a luxury restaurant “Velvet”

Stas Krupetsky

Blogger, Photographer,
Founder of
Point Of View 360

Intro

At the beginning of March 2022, we were approached by an interior designer and art director Reut Ravhon with an order to visualize the interior of a new restaurant “Velvet” which she designs. The restaurant will be located in an old building built in 1922 on Nahalat Benyamin 5 in Tel Aviv.

As conceived by the talented designer Reut in the interior design of the restaurant it was important to preserve the features and spirit of the historic building. At the same time, the atmosphere should also resonate with modern design elements reminiscent of international style. The aesthetics of the design will be combined with a rich and elegant palette paired with patterned marble floors and warm oak panels.

Concept

We received a presentation with beautifully detailed sketches of the future project and a description of most of the details, and after discussing the project, we were ready to start work.

Purpose of visualization

Reut needed beautiful renders for several purposes:

Using photorealistic computer graphics, the designer wanted to immerse the client in the atmosphere of the project and show what the interiors of the future restaurant will look like in reality.
Demonstration of Reut’s capabilities as a creative director and designer.
Marketing materials for Instagram and social networks.

References and links

The brief we received from Reut was top-notch. It included all the information that helped us imagine the interior design, environment, and atmosphere. She sent us numerous historical references for historical projects and links to 3D models from our extensive library of furniture, decor, and lighting.

Let’s look at some of the materials we’ve received.

Historic building and references of interior design.

A few pages from the presentation that we received

From the designer we received a detailed floor plan with all signed details, below you can see some examples

Materials for the future interior

The basis of the future interior is a lot of wood and marble of warm shades, brass, and decorative marble tiles. The walls are covered with decorative artificially aged concrete. Upholstery in various decorative colors with vintage motifs perfectly matches the interior.

Modeling

After our CG artist reviewed the brief, he began to create preliminary sketches. First of all, he rebuilt the entire model of the future place based on the model that Reut made in Revit. The designer provided some interior models such as bar counter and some pieces of furniture. We used all the models, but upgraded it with the necessary details for realism.

There were no particular problems with the model and within 3 days we were able to move on to the process of detailing, texture mapping, furniture placement and various types of lighting fixtures. It is worth mentioning that at this stage we made dark green wall panels, so that the designer could test her idea of how this color fits with the rest of the textures.

These are the projection sketches that Reut Ravhon sent us.

Light and surroundings

At the first meeting with Reut we decided on the lighting scheme. She liked the lighting scheme resembling rather diffused light, as if the sun is already quite low and part of the light enters through the windows. We also used real photos of the streets that surround the building.

First round of edits

We sent the first sketches for evaluation. After a joint discussion of the result, we made the following changes:

Slightly changed the lighting scheme to a brighter one, so that the direct rays of the sun fall through the windows into the room and lay beautifully on the panels and walls
Make changes to the models of some rooms
Changed wall and ceiling textures
Replaced some models and accessories with more suitable ones
Replaced some textures on furniture
Replaced some bulbs
Made certain angle views more expressive

Already at this stage, we began to work on lighting sources, including hidden lighting on the bar counter, the waiter’s counter and the illumination of the bar with alcohol. With its rather complicated design, we had to decide how to place the lighting under the bar counter.
Together, we have achieved this goal.

Second round of edits

Reut really liked everything.

She only asked to replace some pieces of furniture
Slightly balance light sources and backlights.
We have finally resolved the issues of table setting and decor in general

The heart and an important component of this interior is the bar area. We paid special attention to it: we carefully decorated it, made a number of tests of camera and lighting settings.

Conclusion

It was very important for us to show both the soul of the restaurant’s design that Reut came up with and the technical details. We sincerely tried to help Reut in the realization of her creative plans in this amazing project. To show what a combination of modern design with a touch of history could look like. I am sure that future customers of the restaurant will enjoy their visit more, they will come with their family and friends to soak up this atmosphere and enjoy the food prepared with love. We will definitely come to the new restaurant to see how it was realised and enjoy the dishes.

We were very pleased to share with Reut her passion for design, and her professionalism speaks for itself. The sketches she made was lovely. The visualization process was creative. We acted together as a partners.

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Photorealistic 3D Visualization for a luxury restaurant “Velvet”