Author: Stas Krupetsky

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Stunning Visualizations: How We Combined Nature and Architecture in a Private Villa Project

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Stunning Visualizations: How We Combined Nature and Architecture in a Private Villa Project

Stas Krupetsky

Stas Krupetsky

Blogger, Photographer, Founder of Point Of View 360 Studio

Introduction

We are excited to present our new landscape design project for a private villa, created in collaboration with designers Nitzan Linton and Tal Bomer from Terassa. We paid great attention to every detail in the visualization to reflect the harmony between nature and architecture. The project includes unique areas: from the entrance to the central pergola, the pool, and water elements. Every space was meticulously designed to create comfort and tranquility.

Below you will find a brief description of each area, its features, and the solutions we used. Discover our approach to visualization, where every detail exudes comfort and harmony. Working with talented designers like Nitzan Linton and Tal Bomer, we carefully considered each element to reflect their unique vision and inspire a new perspective for your project.

Ready to see how your project comes to life on screen? Contact us and let’s start turning your ideas into reality.

Client: TERASSA Outdoor Design
Designers: Tal Bomer and Nitzan Linton

Entrance Area

Our design concept combines elements of classic American style with contemporary modernism. We incorporated classic decorative elements such as cornices and moldings, adding a unique touch of elegance and luxury to the interior. Special attention was given to natural and eco-friendly materials, which not only enhance the property’s status but also align with the ethical and cultural preferences of our audience. The furniture was selected from premium modern collections to ensure comfort and functionality while maintaining a high level of aesthetics.

The Central Pergola

 

The central pergola is the heart of the project, a place for relaxation and enjoyment of nature. We paid special attention to visualizing spacious seating areas facing the stunning landscape. Every detail, including the stylish bar with a mountain view and the cozy dining area, was meticulously designed by the designers to create an atmosphere of privacy and joy for the entire family. We were delighted to bring their vision to life.

The Pool

 

The spacious pool, with its wide steps and comfortable relaxation areas, has become the focal point of this project. The design team planned special curtains to ensure privacy, allowing women to enjoy the water in peace. The colorful accents of the flowers and the jacuzzi on a specially elevated platform nearby create a sense of luxury and complete relaxation.

Dining Area

This pool, which both divides and connects the various areas of the project, leads guests to the dining area, where everything has been designed for perfect outdoor meals. A spacious outdoor kitchen and a dynamic Roman pergola add a touch of refinement and elegance to the project.

Decorative Pond

 

This project includes unique water elements that connect the various areas. One of the central features is a decorative pond with a transparent glass wall, allowing a view of the underwater life. This element, accompanied by a stone waterfall and cozy wooden terraces, has become a true ornament of the project and a source of tranquility and calm.

האזור בין הבתים

In the unique space between the houses, the central water element, a charming three-stone fountain, has become a focal point that brings vibrant energy to the area. Our design team put great thought into crafting this space to reflect the lively energy of water gently flowing over the stones. This oasis of harmony and tranquility is where nature and design seamlessly blend together. Our experts made every effort to present this concept in the best possible way. We used high-quality stone models obtained through photogrammetry to showcase the rocks in the most authentic manner.

Observation Deck

To complete the project, we created a visualization of an elevated observation deck offering a breathtaking view of the entire complex. This deck became the finishing touch, adding even more luxury to the space and providing an opportunity to fully enjoy the surrounding landscape’s beauty.
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5 reasons why commercial interior designer needs 3d visualization

Reading time : 2 min

5 reasons why commercial interior designer needs 3d visualization

Stas Krupetsky

Stas Krupetsky

Interior Designer,
VP sales of
Point Of View 360

Table of Contents

Design Validation

One of the primary benefits of 3D visualization for commercial interior designers is the ability to validate the design concept with stakeholders. With realistic and accurate visualizations, designers can better communicate design concepts to clients and receive feedback that can be quickly incorporated into the design. This reduces design errors and costly rework.

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3D Renders: Point of View 360

Space Planning

Space planning is a crucial aspect of commercial interior design, and 3D visualization can help designers to optimize the space available in a building. With 3D models, designers can test and refine different layouts, furniture arrangements, and other design elements in real-time, leading to better space utilization.

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3D Renders: Point of View 360

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Material Selection

Commercial interior designers need to select materials that meet the specific requirements of the building and the project. With 3D visualization tools, designers can test and preview different materials in the design, such as wall coverings, flooring, and finishes. This helps to ensure that the materials selected match the design vision and meet the functional requirements of the space.

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3D Renders: Point of View 360

Lighting Design

Lighting is a critical aspect of commercial interior design, and 3D visualization tools allow designers to simulate different lighting scenarios in the design. By testing and adjusting lighting levels, color temperatures, and other lighting elements in the design, designers can create a lighting design that enhances the functionality and aesthetics of the space.

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3D Renders: Point of View 360

What is the best way to calculate the price of interior renderings?

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Project Coordination

Finally, 3D visualization tools can help commercial interior designers to coordinate with other professionals involved in the project, such as architects, engineers, and contractors. By providing a detailed and accurate visual representation of the design, designers can help to ensure that everyone involved in the project has a clear understanding of the design concept and can work together more efficiently. This can lead to a smoother and more successful project outcome.

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What is the best way to calculate the price of interior renderings?

Reading time : 2 min

What is the best way to calculate the price of interior renderings?

Stas Krupetsky

Stas Krupetsky

Blogger, Photographer,
Founder of
Point Of View 360

When it comes to interior visualization, one of the most important considerations is the cost. The cost of the service can vary widely depending on a number of factors, such as the size of the space, the level of detail and the complexity of the design. But how should the cost be calculated?

One popular method is to calculate the price based on square footage. This method has several advantages over other methods of pricing, such as calculating the price based on individual projections.

One of the main advantages of calculating the price by square footage is that it provides a more accurate estimate of the cost. By knowing the total square footage of the space, it is easier to estimate the amount of work required and therefore the cost of the service. In contrast, calculating the price based on individual projections can lead to unexpected additional costs, as it is difficult to estimate the amount of work required for each individual aspect of the design.

Another advantage of calculating the price by square footage is that it is more transparent. The cost of the service is based on a measurable and verifiable unit (square footage) rather than subjective projections. This makes it easier for clients to understand the cost of the service and to compare it with other options.

Calculating the price by square footage is also considered to be more fair. It is based on the amount of work required, rather than individual projections, which can be subject to interpretation and may vary depending on the designer. This ensures that clients are not overcharged for the service.

Furthermore, calculating the price by square footage is a simple way of pricing, and it makes it easy for clients to understand the cost of the service. It also allows clients to customize their project within their budget, as they know the cost of each square foot of the interior.

In conclusion, calculating the price for visualization of the interior in square meters is a more effective and efficient way of pricing, as it provides a clear, fair and accurate cost estimate for the service. It allows clients to better plan their budget and to customize their project within their budget.

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Real Estate Visualization. 5 ways to stand out from the competition.

Reading time : 4 min

Real Estate Visualization. 5 ways to stand out from the competition.

Stas Krupetsky

Stas Krupetsky

Blogger, Photographer,
Founder of
Point Of View 360

Table of contents

Real estate marketing materials are the best basis for making the first contact with a new client and developing relationships with existing clients. Attractive real estate illustrations create a competitive advantage – and this is vital in a highly competitive real estate market.

Attracted by the opportunity for high earnings, new players are entering the market, seeking to cut the share of other players. To succeed, they use increasingly sophisticated methods to attract new customers. They create a powerful online presence and launch successful ad campaigns that make classic marketing tactics look dated.

Adherence to conservative approaches leads to market leaders giving way to ambitious newcomers. In order to close more deals, the real estate agent may try to increase the coverage of existing materials. However, the number of attracted customers does not live up to expectations. So, in order to maintain growth, the agent must constantly invest more and more in promotion.

Can real estate professionals escape the vicious circle? Of course: changing tactics and learning to stand out from the competition. The key to making your offerings stand out is getting innovative, high-quality marketing materials. As a 3D visualization company, we know how to take your images to the next level and make your offerings stand out. Let’s take a look at 5 ways to get customers to call you after viewing ads or clicking through to your site.

Use interior visualizations in your ads

While a potential client is looking for factual information about your project , it ‘s the eye – catching image that makes them click on your ad . And if he likes what he sees, the viewer will read on. Hence the need for unusual illustrations.

What is valuable in visualizations is that you can get selling real estate marketing materials without leaving your office, and today this is more relevant than ever. 3D renderings show the interior and exterior with photorealistic quality, turning it into a beautiful story. A 3D visualization specialist will find the perfect lighting, add any decor you like, and create a stunning image that will attract many visitors.

In terms of appearance, the benefits of 3D graphics are even more noticeable. The 3D artist can choose the season that best suits the living space. No weather conditions will interfere with the creation of the most successful shots. Targeting local buyers? Consider using bird’s eye views: locals are known to pay a lot of attention to their neighborhoods, and aerial renderings will effectively demonstrate this.

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Point of View 360

Use VR

VR provide a 360-degree view of the interior, often with open doorways to other rooms. When used for real estate marketing, they immerse a person in a cozy home and provide a complete understanding of the interior. 

All the benefits of still 3D renders apply to 3D panoramas as well. The ability of the 3D artist to fully control the lighting is even more important because it can be a challenge for the 360° camera to capture light and shadow correctly. What’s more, any resolution is possible because no physical matrix is needed for rendering. And if the scene is already built to render a different architecture, most of the work has already been done, so the real estate business owner only pays for the 360° image rendering.

Drag image to see virual tour

Use 3D Animation for Social Media

Like a virtual reality panorama, the video provides a sense of presence comparable to actually visiting a residential unit. And it can be more than just looking around: the camera can move around the room so that the viewer understands the space and proportions. In addition, videos can serve as an extremely powerful marketing tool for real estate agents who bring in clients from social media.

When creating architectural animation, the 3D artist is in complete control of the scene. The specialist can set up the camera, lighting and materials, use any views and add any accessories available from the studio’s model library. As a result, 3D animation can demonstrate the benefits of a residential building even more effectively than video footage.

הדמיה Point of View 360

Use Virtual Staging for all your marketing images

Your real estate marketing materials can show the potential of a home. After all, customers are not looking for someone else’s home, but the opportunity to create an ideal space for themselves. A few simple steps, like adding furniture to an empty room or a beautiful outdoor garden, will open their eyes to what they can get. And this is where virtual staging can help you.

Before After

Point of View 360

5 signs that you need 3D visualization for your project

Learn more

Get floor plans for ads and websites

Floor plans help build a more complete picture of a property. The viewer can quickly assess the layout, as well as the dimensions and proportions, and see what uses each functional area has. Providing floor plans dispels doubts, thereby increasing the confidence of clients in contacting a realtor.

But to stand out, you need more valuable real estate marketing materials. What if you could not only show the layout of the property, but also give an overview of each room? That’s what a 3D floor plan is for. Do your best for your viewers and you will always have a lot of customers.

Before After

Point of View 360

Real estate marketing materials are like salespeople who work for your business 24 hours a day, 7 days a week. Therefore, hiring good employees is critical. And with such high competition, you need to make sure that they are really the best. Use our Point Of View 360 rendering service to take your visuals to the next level and turn them into powerful assets.

Do you need a visualization ?

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Lightgraph – animation of lighting schemes

Reading time : < 1 min

Lightgraph - animation of lighting schemes

Stas Krupetsky

Stas Krupetsky

Blogger, Photographer,
Founder of
Point Of View 360

Lightgraph - animation of lighting schemes and the order in which sources are switched on.

This animation is a very interesting additional presentation material for a number of reasons:

  • such pictures look extremely impressive and dynamic, and the video will help attract potential customers;
  • will allow to show the customer the features and atmosphere of the room or building;
  • the cost of such animation is much lower than the standard one, since the work is carried out only on one specific angle, and for a low price you can get an interesting short video.
Play Video

Interesting architectural solutions when building a house are great, but not enough. A greater effect can be achieved by emphasizing the facade with elegant lighting.

High-quality street lighting for a private house is an opportunity to create a special atmosphere of the territory in the dark. With successful lighting design, the territory will look more aesthetic and advantageous than during the day. Experienced designers use outdoor lighting to create original landscape concepts.

With the help of our visualization, you can test different lighting schemes at the earliest stages without expensive investments, and understand which scheme is right for your project.

Idea

You can also recreate the living space with furniture and accessories to model the atmosphere in a more realistic manner.

Please note:

Cinemagraph animation is not an independent product; to create it, first you need to model the object itself, the environment, coordinate lighting and materials. Animation is performed as an additional service to any kind of architectural visualization.

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Top 5 bathroom trends for 2022

Reading time : 4 min

Top 5 bathroom trends for 2022

Katerina Pavelescu

Katerina Pavelescu

Interior Designer,
Content Writer

Intro

Despite the fact that we spend much less time in the bathroom than in the rest of the apartment, the thoughtful design of the bathroom is as important as the living room or kitchen. From an aesthetic point of view, the bathroom can perform different functions: invigorate and cheer you up in the morning or relax in the evening after a busy day. These problems can be solved both with the help of decoration and with the help of lighting.

In this article, we have collected for you the main trends in the in 2022 based on some interesting bathroom visualization projects we have done for our clients.

1. Environmental friendliness

More and more people are striving for reasonable consumption and an environmentally friendly lifestyle. The trend is reflected in the design of bathrooms, with organic and sustainable materials in the forefront, as well as sanitary ware with energy and water saving modes.

For the David Collins Architectural Bureau from Israel, we created this visualization of a bathroom. Here is the final result of our work, the visualization of an eco-friendly bathroom

2. Contribution to comfort

At the peak of popularity will be ergonomic things and solutions that simplify human life. Touchless faucets reduce the risk of bacteria transmission, special surface coatings on sanitary ware repels dirt, and the perfect bathroom cabinet should open with just one touch. Comfort can be traced in every detail – from the thoughtful arrangement of plumbing and furniture to the presence of “smart” accessories (water leakage sensors), with which the use of the bathroom becomes as convenient as possible.

Furniture for a modern bathroom should combine functionality and beauty.
David Colins architects has created a bathroom that will never go out of style.

3. Refreshed minimalism

Minimalism will not lose its leading position in the list of trends. There is a logical explanation for this: people want to take a break from the visual noise and feel complete peace of mind. In 2022, it is recommended to design simple and bright interiors, focusing on the visual increase in space. However, do not forget about practicality – clear forms are combined with well-thought-out functionality. We created a series of hyper-realistic visualizations for our client from New York, that combine all the recognizable features of the style.

Designer Liat Tzubari
Visualization: Point of View 360

4. Supremacy of the Feelings

Color, shape and textures affect how a person feels. In the new year, rounded shapes will be at the peak of popularity, emphasizing the atmosphere of tranquility, as well as discreet warm shades. If you don’t like flashy details, look at tone-on-tone designs – furniture-colored handles and monochrome accessories that blend into the room.

We created this bathroom in Germany as part of a project for the talented French-Israeli designer Natalie Levon. Thanks to the visualization, she was able to decide on the colors and finishes. The result is amazing!

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5. Decoration

It is not enough to buy high-quality sanitary ware and choose beautiful finishing materials. The details create the atmosphere, so you need to select them thoroughly. Since minimalism is in trend, don’t add a lot of decors, but match every detail with style.

Exquisite furniture design will transform even a small room. This bathroom was designed by Einav Rosiano.
The finish is made of Italian porcelain stoneware, the countertop is natural marble. With the help of light shades, it was possible to visually increase the space of the bathroom.

3D visualization will allow you to plan the bathroom without errors. You need to know the exact dimensions of the bathroom, the placement of the sanitary ware, and a series of ceramic tiles for the walls and floor are required in order to make a visualization. 3-5 angles are enough for a full understanding of the bathroom design.

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Photorealistic 3D Visualization for a luxury restaurant “Velvet”

Reading time: 5 min

3D Visualization for a luxury restaurant “Velvet”

Stas Krupetsky

Stas Krupetsky

Blogger, Photographer,
Founder of
Point Of View 360

Table of Contents

Intro

At the beginning of March 2022, we were approached by an interior designer and art director Reut Ravhon with an order to visualize the interior of a new restaurant “Velvet” which she designs. The restaurant will be located in an old building built in 1922 on Nahalat Benyamin 5 in Tel Aviv.

As conceived by the talented designer Reut in the interior design of the restaurant it was important to preserve the features and spirit of the historic building. At the same time, the atmosphere should also resonate with modern design elements reminiscent of international style. The aesthetics of the design will be combined with a rich and elegant palette paired with patterned marble floors and warm oak panels.

Concept

As conceived by the talented designer Reut in the interior design of the restaurant it was important to preserve the features and spirit of the historic building. At the same time, the atmosphere should also resonate with modern design elements reminiscent of international style. The aesthetics of the design will be combined with a rich and elegant palette paired with patterned marble floors and warm oak panels.

We received a presentation with beautifully detailed sketches of the future project and a description of most of the details, and after discussing the project, we were ready to start work.

Purpose of visualization

Reut needed beautiful renders for several purposes:

  • Using photorealistic computer graphics, the designer wanted to immerse the client in the atmosphere of the project and show what the interiors of the future restaurant will look like in reality.
  • Demonstration of Reut’s capabilities as a creative director and designer.
  • Marketing materials for Instagram and social networks.

 

References and links

The brief we received from Reut was top-notch. It included all the information that helped us imagine the interior design, environment, and atmosphere. She sent us numerous historical references for historical projects and links to 3D models from our extensive library of furniture, decor, and lighting.

Let’s look at some of the materials we’ve received.

Historic building and references of interior design.

A few pages from the presentation that we received

From the designer we received a detailed floor plan with all signed details, below you can see some examples

Materials for the future interior

The basis of the future interior is a lot of wood and marble of warm shades, brass, and decorative marble tiles. The walls are covered with decorative artificially aged concrete. Upholstery in various decorative colors with vintage motifs perfectly matches the interior.

Modeling

After our CG artist reviewed the brief, he began to create preliminary sketches. First of all, he rebuilt the entire model of the future place based on the model that Reut made in Revit. The designer provided some interior models such as bar counter and some pieces of furniture. We used all the models, but upgraded it with the necessary details for realism.

There were no particular problems with the model and within 3 days we were able to move on to the process of detailing, texture mapping, furniture placement and various types of lighting fixtures. It is worth mentioning that at this stage we made dark green wall panels, so that the designer could test her idea of ​​​​how this color fits with the rest of the textures.

These are the projection sketches that Reut Ravhon sent us.

Light and surroundings

At the first meeting with Reut we decided on the lighting scheme. She liked the lighting scheme resembling rather diffused light, as if the sun is already quite low and part of the light enters through the windows. We also used real photos of the streets that surround the building.

First round of edits

We sent the first sketches for evaluation. After a joint discussion of the result, we made the following changes:

  • Slightly changed the lighting scheme to a brighter one, so that the direct rays of the sun fall through the windows into the room and lay beautifully on the panels and walls
  • Make changes to the models of some rooms
  • Changed wall and ceiling textures
  • Replaced some models and accessories with more suitable ones
  • Replaced some textures on furniture
  • Replaced some bulbs
  • Made certain angle views more expressive

Already at this stage, we began to work on lighting sources, including hidden lighting on the bar counter, the waiter’s counter and the illumination of the bar with alcohol. With its rather complicated design, we had to decide how to place the lighting under the bar counter.
Together, we have achieved this goal.

Second round of edits

Reut really liked everything. 

  • She only asked to replace some pieces of furniture
  • Slightly balance light sources and backlights. 
  • We have finally resolved the issues of table setting and decor in general

The heart and an important component of this interior is the bar area. We paid special attention to it: we carefully decorated it, made a number of tests of camera and lighting settings.

Conclusion

It was very important for us to show both the soul of the restaurant’s design that Reut came up with and the technical details. We sincerely tried to help Reut in the realization of her creative plans in this amazing project. To show what a combination of modern design with a touch of history could look like. I am sure that future customers of the restaurant will enjoy their visit more, they will come with their family and friends to soak up this atmosphere and enjoy the food prepared with love. We will definitely come to the new restaurant to see how it was realised and enjoy the dishes.

We were very pleased to share with Reut her passion for design, and her professionalism speaks for itself.  The sketches she made was lovely. The visualization process was creative. We acted together as a partners. 

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Hyper-realistic vizualisation of the Chabad Center’s dormitory in New York

3d Architecture visualization
Reading time : 2 min

Hyper-realistic vizualisation of the Chabad Center’s dormitory (USA)

Stas Krupetsky

Stas Krupetsky

Blogger, Photographer,
Founder of
Point Of View 360

introduction

Finished a very interesting and inspiring early student housing project for Chabad communities. That’s how it was.
Two months ago we were approached by a Chabad representative with a proposal to create a visualization of a student residence for Chabad communities.
The moment when the project starts raising funds for the construction is one of the key steps for the future of the building. It is very important to recreate a very realistic image of the residence for potential investors.
Here’s what happened in the end.
If you are involved in a project and you need high-quality visualization to present your idea, our team will do it for you!

3d Architecture visualization
3d Architecture visualization
3d Architecture visualization

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Kitchen design : 6 inspiring 3D interiors by Point of View 360

Reading time : 4 min

Kitchen design : 6 inspiring 3D interiors by Point of View 360

Stas Krupetsky

Stas Krupetsky

Blogger, Photographer,
Founder of
Point Of View 360

Table of Contents

intro

3D visualization is widely used by interior designers, and for good reason. This is the best way to show your projects to clients. But the benefits of 3D rendering don’t stop there. Stunning CG images can also serve as high-end marketing tool for professional designers.

Designers work with studios to get photorealistic representations of every area in the house, including, of course, the kitchen. For most homeowners, this is the most visited room. This is the place where people go in the morning to have a cup of coffee, and where the whole family gathers in the evenings. Here people have interesting conversations over good food, share stories, drink and talk about daily events. This room is the heart of any home. So, demonstrating the overall advantages of a kitchen interior is crucial. This is where kitchen design rendering comes in handy.

Homeowners want their kitchen to be not only stylish but also supremely practical. They need to see that the space is designed to their liking. With 3D visualization, they can make sure that all their requirements are met. With 3D visualizations, an interior designer can easily prove to homeowners that their kitchen will be beautiful, functional, and tailored to their preferences. Want to see how it works in practice? Let’s take a look at 6 impressive examples of kitchen design visualizations made by our studio.

1. Classic Italian kitchen interior

Even though our client is from Canada, his work is usually inspired by American classics. But this kitchen is decorated in a classic Italian style. The designer asked us to recreate the atmosphere of a country house for an elderly couple with traditional tastes. Our 3D artist brought the idea to life using luxurious elements such as balustrades and capitals, that would create this mood.

All the details in this kitchen design complement each other perfectly. Exquisite floor tiles accentuate the kitchen island area, while modern bar stools make the interior less heavy. Glass pendants make the atmosphere airy. 

Despite the small size, there was enough space for everything. There is enough space for storing groceries, kitchen equipment, dishes, and other kitchen utensils. If the owners of the house decide to arrange a big family holiday, each guest will feel comfortable in this place.

 
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Design: Nataly Smolyakof
3D renders : Point of View 360

2. Elegant minimalist kitchen

This is a rendering of a kitchen in the penthouse for our client in Ramat Gan. The design is made in a minimalistic style, functional and harmonious lines. All design elements match thanks to the monochrome palette, continuous lines, texture, and adapted lighting. The kitchen occupies the entire wall and separates 2 common spaces. The kitchen is quite large and it was important to show how it fits in with the rest of the space. Together with the designer, we experimented a lot with the color scheme, and in the end we settled on a combination of ebony, brass and black marble. Built-in appliances and an induction oven make them not too noticeable, which fits into the concept of the kitchen
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Design: Keren Or-Noyman
3D renders : Point of View 360

3. Modern chalet style kitchen

This kitchen is part of a small private home in northern Israel. Its owners are a young couple who love to travel and collect souvenirs, various vases and figurines from the places they visit. Their favorite room is the kitchen. The selected interior design solutions allow to use of space more rationaly.

The couple wanted to keep the original colors and the ceiling beams. They wanted the house to look like a modern chalet. To combine the two styles, the designer chose to pair oak parquet with a smooth concrete floor.

The couple don’t have children yet, but they love spending time in the kitchen after work. They cook dinner and have a glass of wine and talk about their daily life. The entire kitchen is designed in light colors that are pleasing to the eye.
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Design: Hadas Gal
3D renders : Point of View 360

4. Modern kitchen design in monochrome colors

When our 3D visualization company received the brief, the condition was clearly stated by the customer, which was that the kitchen should be modern and in monochrome colors. Most of the design of the kitchen is done in gray color, which creates an atmosphere of elegance and sophistication. To add brightness to the room, our artist made the table top and island white.

As a result, together with the designer, we created a perfect, smooth and clean kitchen design. Everything about this space is light and simple, which is what makes this kitchen so appealing. The marble of the floor is a few shades darker than the colors of the kitchen and harmonizes well with the light tones. To add accents to the design of the kitchen, we decided to add orange velvet chairs.

Design: David Colins architects
3D renders : Point of View 360

5. Modern Eclectic

These are visualizations of a kitchen with a warm and pleasant atmosphere that invites sharing and cooking together. The overall idea of the kitchen is to combine modern, rustic and industrial elements to create an eclectic look.

With the help of visualization, we filled the kitchen with textured materials, with the added effect of playful and modern lamps. The design of the open island is in the loft style, which makes the interior even more diverse. Its functionality gives free access to all accessories at once, which makes it similar to professional kitchens.

Design: Nataly Levon
3D renders : Point of View 360

6. Stylish kitchen in modern Provence style

A small kitchen can be not only beautiful, but comfortable and functional. It is planned to have a lot of storage space for various things. Designer Nadine Cohen gave this kitchen a touch of Provence style. She used the features of this style, but modernized it significantly by using modern materials. She added shiny brass handles for an exclusive look. Our visualization had several important tasks. First, to show how different materials are combined and create the right mood. The second task is a little more difficult. Nadine’s customers is 60 years old couple. The head of the family, Moshe, is disabled, so it was decided that the height of the island would be the same as the height of the table. This was done so that the head of the family could have free access to it in a wheelchair if he wants to watch TV or chat with his family over dinner in the kitchen.
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Design: Nadine Cohen
3D renders : Point of View 360

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3D Visualization: 5 ways to use it for an Interior Designer and Architect Marketing Campaigns

Reading time : 5 min

3D Visualization: 5 ways to use it for an Interior Designer and Architect Marketing Campaigns

Stas Krupetsky

Stas Krupetsky

Blogger, Photographer,
Founder of
Point Of View 360

Content Table

The interior design industry is very competitive, and the statistics can prove it. There are thousands of interior design companies competing for the clients’ attention. In this environment, the designer must find a way to stand out and do the marketing of their services effective. In this case, even the most talented professional will compete with those who promote themselves smartly.

How to win this game? Launching a mass marketing campaign is the answer. This interior design company needs to develop eye-catching visuals that appear on different channels and be sure to receive new images to update promotional materials periodically, which is, however, not as easy. First of all, designers need already completed projects to take first-class photographs of them. What if you have no completed projects yet?

Where to get an image for an advertising campaign in this case? In such a situation, an interior design company should opt for the services of an architectural visualization studio. 3D rendering allows you to show the implementation of your projects that are not completed yet or completed but need some editing. In this way, the design studio can get you a lot of beautiful images you can use for different marketing purposes. The fair question arises: how to use this visual content as efficiently as possible? This article offers five ways of successful marketing with 3D visualization!

Point of View 360

1. 3D visualization in social media

Their interior design experts and architects must engage on social media to promote themselves as artists ​​and successfully market their services. They need well-designed business profiles on popular platforms like Facebook and Instagram and specialized ones like Pinterest. They all reveal great opportunities to find new customers and generate brand awareness. They must ensure that their profiles are active and contain many great images of their work on the pages. If the page is not regularly updated, subscribers will forget about it quite soon. Thus, using beautiful images determines the brand’s success on social media.

Suppose there are no new photos of finished designs. In that case, specialists can order high-quality computer graphics renderings to show their work still in development or visualise their ideas. It helps to sustain activity in profile even when you don’t have newly finished projects for a while. In addition to demonstrating new concepts, you can use 3D visualizations for other types of content. For example, you can use interior design 3D visualization to illustrate home improvement tips that the expert wants to share with his audience. In this case, the 3D visualization of designers’ sketches or drawings will impact the audience more than random pictures from photo stocks.

2. Mailing and messaging

Mailing remains one of the most effective ways to deliver promotional materials. Today’s most popular channels are a classic email newsletter, messaging in Facebook Messenger, or WhatsApp. People prefer the mailing method as a less intrusive way to get information about products and services than other common tactics. This preference is valid for all industries, including interior design and architecture. The effectiveness of mailing is also represented by the fact that contacts on a designer’s mailing list are usually the ones who already have subscribed to it. This means that they already have shown some interest in the services offered by the interior design company. And to make people interested in your services, you should give them catchy, exciting, vivid images.

In this field, interior design or architecture visualization increases the marketing effort’s effectiveness. CG images are great illustrating material for promotional emails such as brand welcome emails, brand history articles, regular newsletters, etc. The design company may receive specific CG images for some of the newsletter series to ensure they address the topic well. And, as mentioned, they can get as many photos as they need. Moreover, since it is possible to get designs in various styles with any furniture and decor, it will be easy to customize the messages to suit the recipients’ preferences.

3. Company website

To ensure that the company’s website brings a lot of quality results, it must stand out with helpful content and a high rank on Google. Using 3D visualization is a great way to achieve these goals.

Visualization allows you to get new photos without waiting for projects to complete. You can regularly upload new high-quality images to the site’s gallery. 3D visualization can be used not only in the portfolio but also on other site pages, for example, in a blog. Having fresh content helps a site get the attention of Google, boosting its rankings. It also keeps the site audience up to date with the expert’s professional progress. You can see an example of this on our blog…

4. Printed promotional materials

3D visualization is beneficial not only for the website and social media. You can also use it effectively in offline promotional materials. These can be flyers, business cards, brochures, etc. 3D visualization allows companies to create first-class printed materials with high-quality images in any style and for any interiors or exteriors and dramatically helps the brand’s marketing success.

For example, you can use high-quality brochures or large, high-resolution banners with attractive designs for promotion at trade shows or fairs. They will help businesses stand out due to their quality and the variety of creative ideas they showcase.

5. Publications in professional media

Publishing in magazines, professional websites, and blogs is a great way to build a high reputation and brand awareness in the interior design industry and generate new potential customers. These include

 When published in these media, the designer can illustrate their knowledge with photorealistic 3D visualization of their work. 3D rendering is a good option because if the expert has some exclusive ideas that have not yet been brought to life, he will be able to show them in realistic CG images.

In addition, visualization comes in handy when you need to change the image to suit the magazine’s requirements quickly. For example, if higher resolution images are required, the design professional may ask a 3D visualization studio to provide pictures of the required quality. Or, as an example, if you need to focus on one of the details of the scene, 3D artists will make it easy because they already have ready-made 3D interior scenes that were used to create original materials. Thus, they can render new 2D images with modified characteristics quickly.

Interior design 3D rendering can be helpful for a designer’s advertising campaign in a variety of ways. It enhances social media and email marketing and helps the company’s website rank higher on Google. You can also use CGI to develop high-quality print materials.

Do you want to make your advertising campaign unforgettable and stand out? We will help you. Contact us and get professional services and high-quality results in a short time.

3D Interior Vizualisation

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