9 Basic Principles for Successful Visualization
Stas Krupetsky
Blogger, Photographer,
Founder of
Point Of View 360
Table of Contents
Architectural visualization has long been an integral part of any architectural and design project. Without this, it is impossible to imagine that the project will be approved. The market is large and there are offers for every taste and budget. Do you want to learn how to distinguish mediocre visualization from very good one and not to waste money? We did research for you and came up with 9 important rules. Read our article about it.
Add Depth to the Image
One of the most effective ways to make your model look like a photograph is to have the right camera settings in the scene. Do not neglect the depth of field and use it to quickly achieve expressiveness. This technique can also distract the viewer from the problem area. Elements in the foreground will set the mood, but the somewhat blurred architecture in the background will still look spectacular.
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There are no perfect items
In nature, you will never see perfectly straight surfaces and edges. Always somewhere there is a deviation, a chip, an unevenness. At first glance, it may seem that this is an insignificant nuance that is not worth wasting time on, but the human eye is very sensitive to this kind of detail and will immediately notice something was wrong.
Therefore, first of all, visualizers intentionally spoil and distort models so that they become closer to our imperfect world. For example, in the interior, the fabric will always have irregularly distributed folds, and the outer elements will be slightly deformed.
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Use evening images
Twilight shots always look good. A soft glow gives the whole environment a cozy atmosphere. The main thing here is to carefully arrange all the light sources and observe the real settings of each element. Don’t forget the individual details, like under water lighting, that will take the image to a whole new level.
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Poor textures can ruin everything
Poor quality textures and poorly designed materials will ruin even good architecture. Always try to pay more attention to the key elements that immediately catch your eye. This is especially true for glass surfaces, textures of fabrics and other surfaces
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Add more drama
In the fictional world of architectural visualizations, artists try to withstand clear and sunny weather, in which clear contours of the shadows make it possible to further emphasize the shape of the building. But don’t neglect more extreme weather conditions. They can help enhance the atmosphere, add character, and create a more believable picture.
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Let the object “live” for several years
Another effective way to breathe some life into your renders is to use aged textures. Already a year after the construction, snow, rain and the scorching sun will make significant adjustments to the appearance of the building. This does not mean that the object will immediately take on a non-presentation look. On the contrary, such details add more realism, and the customer will no longer have doubts about the concept.
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Make a mess
The harsh truth is that neat interiors are only on the pages of glossy magazines. In life, such concepts collapse on the very first day when the object begins real life. But it can and should be used when working with visualizations. Scatter a few stacks of magazines, drop something “accidentally” on the floor, randomly arrange a set of outdoor furniture in front of the building. It will take you an extra half an hour, but immediately your interior will sparkle with new colors.
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Playing with the air
If you want to create a really beautiful and attractive visualization for the customer, add depth using an aerial perspective. Play with the air in the picture. For example, the dust in the air that sparkles in the light rays, add volume and a realistic look to the image. Even if you just blur the light a little it will add additional volume to the visualization in combination with the objects in front and make them stand out more.
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Nature will always help
Many people neglect the well-developed environment, believing that only one favorable angle will be enough for a successful submission of the project. But in the end, everything turns out exactly the opposite. An inexpressive group of random trees in the background or several identical bushes in front of the entrance convey their indistinct mood to the object itself. Professionals advise to devote as much time to the environment in which the object is located as to the processing of the architecture itself. Otherwise, all the hard work will eventually go down the drain.
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