Real Estate Visualization. 5 ways to stand out from the competition.
Stas Krupetsky
Blogger, Photographer,
Founder of
Point Of View 360
Table of contents
Real estate marketing materials are the best basis for making the first contact with a new client and developing relationships with existing clients. Attractive real estate illustrations create a competitive advantage – and this is vital in a highly competitive real estate market.
Attracted by the opportunity for high earnings, new players are entering the market, seeking to cut the share of other players. To succeed, they use increasingly sophisticated methods to attract new customers. They create a powerful online presence and launch successful ad campaigns that make classic marketing tactics look dated.
Adherence to conservative approaches leads to market leaders giving way to ambitious newcomers. In order to close more deals, the real estate agent may try to increase the coverage of existing materials. However, the number of attracted customers does not live up to expectations. So, in order to maintain growth, the agent must constantly invest more and more in promotion.
Can real estate professionals escape the vicious circle? Of course: changing tactics and learning to stand out from the competition. The key to making your offerings stand out is getting innovative, high-quality marketing materials. As a 3D visualization company, we know how to take your images to the next level and make your offerings stand out. Let’s take a look at 5 ways to get customers to call you after viewing ads or clicking through to your site.
Use interior visualizations in your ads
While a potential client is looking for factual information about your project , it ‘s the eye – catching image that makes them click on your ad . And if he likes what he sees, the viewer will read on. Hence the need for unusual illustrations.
What is valuable in visualizations is that you can get selling real estate marketing materials without leaving your office, and today this is more relevant than ever. 3D renderings show the interior and exterior with photorealistic quality, turning it into a beautiful story. A 3D visualization specialist will find the perfect lighting, add any decor you like, and create a stunning image that will attract many visitors.
In terms of appearance, the benefits of 3D graphics are even more noticeable. The 3D artist can choose the season that best suits the living space. No weather conditions will interfere with the creation of the most successful shots. Targeting local buyers? Consider using bird’s eye views: locals are known to pay a lot of attention to their neighborhoods, and aerial renderings will effectively demonstrate this.
Use VR
VR provide a 360-degree view of the interior, often with open doorways to other rooms. When used for real estate marketing, they immerse a person in a cozy home and provide a complete understanding of the interior.
All the benefits of still 3D renders apply to 3D panoramas as well. The ability of the 3D artist to fully control the lighting is even more important because it can be a challenge for the 360° camera to capture light and shadow correctly. What’s more, any resolution is possible because no physical matrix is needed for rendering. And if the scene is already built to render a different architecture, most of the work has already been done, so the real estate business owner only pays for the 360° image rendering.
Drag image to see virual tour
Use 3D Animation for Social Media
Like a virtual reality panorama, the video provides a sense of presence comparable to actually visiting a residential unit. And it can be more than just looking around: the camera can move around the room so that the viewer understands the space and proportions. In addition, videos can serve as an extremely powerful marketing tool for real estate agents who bring in clients from social media.
When creating architectural animation, the 3D artist is in complete control of the scene. The specialist can set up the camera, lighting and materials, use any views and add any accessories available from the studio’s model library. As a result, 3D animation can demonstrate the benefits of a residential building even more effectively than video footage.
הדמיה Point of View 360
Use Virtual Staging for all your marketing images
Your real estate marketing materials can show the potential of a home. After all, customers are not looking for someone else’s home, but the opportunity to create an ideal space for themselves. A few simple steps, like adding furniture to an empty room or a beautiful outdoor garden, will open their eyes to what they can get. And this is where virtual staging can help you.
5 signs that you need 3D visualization for your project
Get floor plans for ads and websites
Floor plans help build a more complete picture of a property. The viewer can quickly assess the layout, as well as the dimensions and proportions, and see what uses each functional area has. Providing floor plans dispels doubts, thereby increasing the confidence of clients in contacting a realtor.
But to stand out, you need more valuable real estate marketing materials. What if you could not only show the layout of the property, but also give an overview of each room? That’s what a 3D floor plan is for. Do your best for your viewers and you will always have a lot of customers.
Real estate marketing materials are like salespeople who work for your business 24 hours a day, 7 days a week. Therefore, hiring good employees is critical. And with such high competition, you need to make sure that they are really the best. Use our Point Of View 360 rendering service to take your visuals to the next level and turn them into powerful assets.
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